Frank Eliason: Social Customer Service
835 views · Published 16 February 2011 · 8:26 · Indexed 1 November 2026
Channel: Columbia Business School · 2011 · People & Blogs
Frank Eliason, senior vice president of social media at Citi, talks about the key considerations companies need to make to develop an effective customer service experience through social media. "I don't connect with a logo. I connect with people," he says. This is part two of five of the SobelMedia-BRITE panel, "The Network Is Your Customer," hosted by David Rogers, executive director of the Center on Global Brand Leadership at Columbia Business School. globalbrands.org sobelmedia.com
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