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How to: Create Brand Perceptual Maps

2,901 views · Published 28 October 2016 · 8:33 · Indexed 9 October 2026
Channel: Philip VanDusen · 2016 · Education
In this video, I discuss a brand strategy tool called the “Brand Perceptual Maps”. It’s an instrument used by Fortune 500 companies as well as global branding agencies to define and evaluate the competitive landscape. Now you can put it to use for your business! #Perceptual Maps

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This video is targeted to my channel’s audience of Entrepreneurs and Creative Professionals as well as anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen, Principal and CCO of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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How to: Create Brand Perceptual Maps

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