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"Smashing the Plateau" Podcast w/ Philip VanDusen

355 views · Published 15 August 2016 · 30:24 · Indexed 13 October 2026

Channel: Philip VanDusen · 2016 · People & Blogs

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IN THIS VIDEO:

David Shriner-Cahn interviews me on his influential business podcast “Smashing the Plateau” where I discuss design, branding and entrepreneurship.

Podcast Description:

“Philip VanDusen is one of the world’s top branding and design innovators. His award-winning strategies have pushed numerous global companies past the billion-dollar mark. Today he shares his secrets. Philip reveals how his eagerness to learn has helped shape his career, and explains why being ruthlessly honest about where you are and what you want is the only way to attain true success.”

We discuss…
 • Why design thinking is the best approach to problem-solving
 • The emotional component of branding (and why it’s the most important one)
 • Why your perfectionism is holding you back
 • How to precipitate change

DOWNLOAD the Interview here:
http://www.tendstrategicpartners.com/episode-204/

“Smashing the Plateau” Podcast on iTunes:
www.smashingtheplateau.com/itunes
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This video is targeted to my channel’s audience of Entrepreneurs and Creative Professionals as well as anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen, Principal and CCO of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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 http://www.philipvandusen.com

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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
On Design Thinking: “Change By Design” by Tim Brown: http://amzn.to/2mTFDrz
On Creative Inspiration: “Imagine” by Jonah Lehrer: http://amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink: http://amzn.to/2mWlbpR
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie, http://amzn.to/2mongrk
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll: http://amzn.to/2moisCu

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