Panel: Multiplatform Engagement through Apps (edit) I MIPTV 2011
119 views · Published 15 April 2011 · 8:49 · Indexed 22 September 2026
Channel: mipmarkets · 2011 · Entertainment
Discover the latest developments in apps and learn how to make sense of multitude of development platforms and emerging distribution channels: - TV programme content delivered on rich media tablets and the latest smart phones via Apps & Internet/TV apps and widgets, running on internet-enabled tv sets - Social TV Apps, which enable consumption of TV programmes on social media platforms, and build communities around TV programmes through tablets or internet TV sets. This session explored both the creative and business opportunities and challenges around creating and marketing TV Apps. What is the potential of social TV? What is the future beyond TV Apps? Moderator Richard Kastelein, CEO, Agora Media Innovation and Publisher, Appmarket.tv Speakers David Jullien, Director, Business Development, Digital Gaming, Endemol Worldwide Brands Jeroen Elfferich, CEO, Ex Machina Tom McDonnell, Commercial Director, Monterosa Daniel Saunders, Head of Content Services, Samsung Electronics Europe Patrice Slupowski, VP, Digital Innovation and Communities, Orange
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