Two Behemoths in a Troubled Industry: Toyota and GM
226 views · Published 15 May 2009 · 28:05 · Indexed 8 November 2026
Channel: Columbia Business School · 2009 · News & Politics
William Holstein, author of "Why GM Matters: Inside the Race to Transform an American Icon," discusses the economic landscape facing the auto giants and whether GM can be sufficiently restructured to once again become a viable, competitive company.
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