Two Behemoths in a Troubled Industry: Toyota and GM

226 views · Published 15 May 2009 · 28:05 · Indexed 20 September 2026

Channel: Columbia Business School · 2009 · News & Politics

Watch on YouTube

William Holstein, author of "Why GM Matters: Inside the Race to Transform an American Icon," discusses the economic landscape facing the auto giants and whether GM can be sufficiently restructured to once again become a viable, competitive company.

More from this channel