Growing Your Business with Asian Consumers

199 views · Published 22 September 2016 · 27:21 · Indexed 6 November 2026

Channel: Columbia Business School · 2016 · Education

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In this webinar, Professor Bernd Schmitt discusses how Asia is predicted to be the world's key growth area and engine of the global economy for years and as a result, the growth of your business and brands depends, to a large degree, on Asian markets and consumers.

Find out more about this topic in the following Executive Education program at Columbia Business School: https://www8.gsb.columbia.edu/execed/program-pages/details/697/BL?sourceid=youtube

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