Look Who it Was Random video

DO YOU WANT TO SUCCEED IN THE MUSIC INDUSTRY? - ASK THE RIGHT QUESTION

567 views · Published 5 February 2017 · 6:18 · Indexed 28 October 2026

Channel: Damian Keyes · 2017 · People & Blogs

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Hey guys, 

While I get a million different questions on my social media I very rarely get asked the right one which is 'How can I/We take control of our career?' Too many musicians are looking for someone else to come in and do a bunch of work (labels, management, middle men) and that's fine as long as you know you have less control. Many times it's worth it however don't complain about it later when you don't have the control you wished for.

If you control the audience then you have the power, it's as simple as that! While you might lose the financial clout of a label you still hold the keys to your socials and reputation etc. So every step for you going forward is a step up the ladder to control.

Laura Mvula got dropped this week from her major label Sony records and many see it as an outrage however you could look at it as a win for her.. She now has complete control going forward after a mass investment to build up her name and brand. Whether she takes control is up to her but she has that option to now build something the way she wants to build it with the audience already in place.

You need to be thinking about how you can hold power in this industry and while many think its the music... it's not... Its the audience! They give you the power and now is the time for you to start looking long term in building that audience and building that power.

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