Are you building a customer relationship based on trust or on control?

1,186 views · Published 12 April 2016 · 2:33 · Indexed 31 October 2026

Channel: Steven Van Belleghem · 2016 · People & Blogs

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Many 'new style' companies are building a customer relation based on trust, whereas more traditional companies are building one based on control. In this short clip, you can hear my thoughts on this based on a case study from Zalando

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