New York City Master Class: Social Media for Emergency Response Messages
217 views · Published 27 February 2012 · 3:42 · Indexed 27 September 2026
Channel: Columbia Business School · 2012 · Education
In a new Master Class at Columbia Business School, NYC: Innovative and Entrepreneurial Solutions to the City's Complex Challenges, six student teams collaborated with mentors from the private sector to develop recommendations addressing New York City problems. At the end of the fall 2011 semester, each student team presented their solutions to representatives from the New York City Mayor's Office. Students from this team looked at how the city can use social media tools like Facebook, Twitter, and YouTube to amplify emergency response messages. To learn more about the Master Class Program, visit http://www.gsb.columbia.edu/masterclasses
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