Learning from Movie Marketing: From Analog to Digital
891 views · Published 27 August 2009 · 4:01 · Indexed 10 November 2026
Channel: Columbia Business School · 2009 · Entertainment
Sanjay Sood brings his expertise on how Hollywood markets entertainment brands to new media platforms at the BRITE 09 conference at Columbia Business School. Sood is a professor of marketing at the UCLA School of Management.
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