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Kroger goes pink for breast cancer awareness

86 views · Published 6 October 2014 · 0:15 · Indexed 20 September 2026

CINCINNATI (Perry Schaible) -- Kroger kicked off its annual campaign to bring awareness to breast cancer.

The company turned its headquarters pink Monday morning and honored employee and local breast cancer survivors.

The building will remain pink for the entire month of October.

Kroger and Yoplait teamed up for the 5th straight year as part of the sharing courage program.

Together, they've raised $3 million per year.

Kroger and Yoplait will also donate $20,000 to the American Cancer Society.

You can get involved by making a donation. For more information, click here.

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