Wendy’s Fires Up Its YouTube Advertising Presence | YouTube Advertisers

3,637 views · Published 2 May 2016 · 2:57 · Indexed 1 October 2026

Channel: YouTube For Business · 2016 · Education

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To build love among an audience that had shifted interests and media behaviors, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.

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