We live in an 'angry bird' world
1,045 views · Published 12 February 2015 · 1:36 · Indexed 28 October 2026
Channel: Steven Van Belleghem · 2015 · People & Blogs
This video is about customer experience in a digital world. Customer service, new product, new services should score high on the angry birds checklist: are you fast enough? Are you easy enough? And are you fun enough? Angry Birds is one of the most successful mobile games of recent times. During the past few years its different variants have been downloaded no fewer than two billion times. The games are popular because they are easy to use, full of fun, low in cost and guarantee hours of playing pleasure. From personal experience, I know that even a two-year-old child can begin to pick up the game. By the age of four, they are experts. I use Angry Birds as a symbol for the modern customer relationship. Consumers are searching for precisely what Angry Birds is able to offer them: a fast, easy and pleasing solution. Companies should therefore ask themselves this question: to what extent do our interactions with customers correspond with this Angry Bird checklist?
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