Reaching the Next Billion Consumers through Mobile Phones: The case of Jana
848 views · Published 9 November 2011 · 51:17 · Indexed 6 November 2026
Channel: Columbia Business School · 2011 · Nonprofits & Activism
In this featured "fireside chat" session during the 2011 Social Enterprise Conference, Nathan Eagle, founder and CEO of Jana, discusses the promise and potential of mobile for innovation and economic development in emerging markets, drawing from his extensive research and experience with Jana. Jana empowers global brands to directly engage with their next billion consumers via mobile phones and creates new sources of income for those living at the base of the economic pyramid. The session was moderated by Gautam Ivatury, managing director of Signal Point Partners and strategic advisor of CGAP at the World Bank.
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