Should LCBO really be giving out Air Miles?

2,113 views · Published 5 September 2015 · 5:21 · Indexed 27 October 2026

Channel: Rebel News · 2015 · News & Politics

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David Menzies of TheRebel.media:

When you shop at the LCBO, you get Air Miles. So? Well, a few problems.

LCBO brags about promoting "socially responsible drinking" -- but doesn't rewarding consumers for buying more booze negate that?

Did you know that LCBO's Air Miles program costs them an estimated $20 million a year? That means Loyalty One gets that money, rather than the provincial government. (Then again, maybe that's a good thing...)

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