Look Who it Was Random video

How to get more conversions on affiliate offers | The Packard Effect

184 views · Published 28 August 2016 · 13:31 · Indexed 10 November 2026

Channel: Zerofatzreturns · 2016 · Howto & Style

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http://epicconversions.com/2016/08/28/get-conversions-affiliate-offers-packard-effect/ - Check out the full article here!

What the hell is The Packard Effect?


It’s a term that I made up to describe a certain phenomenon I was experiencing in my email marketing endeavors.

To put it really basically, what I found was that the more choices I gave my email subscribers, the lower my conversions on any one choice became.  Maybe that sounds basic to you or maybe it sounds confusing…but to me it blew my mind.

You see, marketers are always trying to get clever.  Always trying to make things more efficient and squeeze the most out of everything.

So the idea of saying to someone in an email, “Hey check this product out!” and then later in the email saying, “Hey sign up for my facebook group while you’re at it!” seems really fantastic.

Or wait…

I’m a marketer…let me get REALLY SNEAKY here.  How about if I give them instructions like:


“So what do you do next?
Step 1. Go buy this product!
Step 2. Go to my blog and comment on this blog post and tell me what you thought!”

The idea of doing that seemed brilliant to me and I could squeeze every ounce of juice out of my emails. 

What I found instead was that doing either of those above scenarios, whether giving options or giving instructions, resulted in less conversion on either option.


http://epicconversions.com/2016/08/28/get-conversions-affiliate-offers-packard-effect/ - To get the whole story on The Packard Effect check out my blog for the entire article!

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