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UNICEF USA: Katy Perry Becomes UNICEF Goodwill Ambassador

3,568 views · Published 10 December 2013 · 0:31 · Indexed 29 September 2026

Channel: UNICEF USA · 2013 · Nonprofits & Activism

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In this video, watch Katy Perry express her unconditional support for children. The world famous singer and songwriter was appointed as the newest UNICEF Goodwill Ambassador On December 3, 2013 at UNICEF headquarters in New York.

The pop star will be lending her voice and her media platforms to amplify the voices of young people. Katy's journey with UNICEF began in April 2013 when she visited Madagascar -- one the poorest countries of the world. She says the trip changed her life and inspired her songs. She wrote the song - "Unconditionally" from her 'PRISM' album based on her experiences in Madagascar.  And it's the situation of children in Madagascar, children living in severe poverty, affected by violence, and those in emergencies that Katy Perry will place in the spotlight. 

"I really believe in UNICEF I really believe that it's important for us as adults to look after children, they are innocent, they deserve that innocence, and their happiness and their joy is pure, and it should be maintained," said Katy Perry. 

Anthony Lake, UNICEF Executive Director -- "You are going to make a huge difference, especially through social media to reach youth and get them more involved in global conversations, but also in acting locally as well."

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