Mobile Advertising: A Better Business Model
1,975 views · Published 24 August 2009 · 1:06:36 · Indexed 30 September 2026
Channel: Columbia Business School · 2009 · Science & Technology
What technical considerations are key to effective mobile ads? What does a viable business model look like? The second session of a forum organized by the Columbia Institute for Tele-Information (CITI) addressed these issues and more in a panel moderated by Kate Kingberger, director of wireless Internet development at CTIA. Panelists were Walt Doyle, CEO of uLocate; Kate Imbach, director of marketing at Skyhook Wireless; David Rogers, executive director of Columbia Business Schools Center on Global Brand Leadership; and Isais Sudit, CEO of Loc-Aid.
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