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Advance Content Marketing Measurement - Deana Goldasich

1,266 views · Published 14 June 2018 · 22:34 · Indexed 20 September 2026

Channel: Content Marketing Institute · 2018 · Education

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Advanced measurement requires an advanced mindset. Over 70% of us say we want content marketing to operate and be seen as an ongoing business process-- not simply a campaign. In this clip from Content Marketing World 2017, Deana Goldasich, CEO of Well Planned Web, shares tips on how marketers can start putting their metrics where their mouths are.

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