Rule #31: Your Best Prospects Are Your Current Customers - Sandler Rules for Sales Leaders

1,967 views · Published 15 November 2017 · 4:34 · Indexed 22 September 2026

Channel: Sandler · 2017 · Education

Watch on YouTube

Get the Sandler Rules for Sales Leaders full-length video course here: https://shop.sandler.com/online-cours... Or, buy the best-selling book at https://shop.sandler.com/ or purchase your Kindle version on Amazon. It is the definitive resource for effective sales leadership, based on the proven principles of the Sandler Selling System.

Focus on the complete sales cycle, create a plan and an environment that allows you to do much more business with each other. Here's the bottom line, it's five times less expensive and more profitable and easier to do more business with your existing client base. So our best prospects sometimes are sitting right in front of us.

More from this channel