Innovate on Demand
205 views · Published 22 September 2016 · 37:27 · Indexed 26 October 2026
Channel: Columbia Business School · 2016 · Education
This webinar addresses the common belief that there are two types of people in the world: those who are creative and those who are not. While the "non-creatives" occasionally come up with a creative idea, this is often deemed serendipitous and replication cannot be expected. Learn how various brainstorming methods have emerged as a process to overcome this quandary but cannot be depended upon and find out why the "creative people" are not completely reliable to plan for and manage our business-driving innovation needs either. Find out more about this topic in the following Executive Education program at Columbia Business School: https://www8.gsb.columbia.edu/execed/program-pages/details/1056/IOD?sourceid=youtube
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