Why CBS Podcast: Sandra Matz (Excerpt)

702 views · Published 23 April 2018 · 0:35 · Indexed 25 September 2026

Channel: Columbia Business School · 2018 · Education

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Columbia Business School’s Sandra Matz studies human behavior at the intersection of big data and social psychology. Her research has shown how just one click on Facebook can help marketers create psychological profiles and how money can buy us happiness.

Listen to the full episode here: https://www8.gsb.columbia.edu/articles/columbia-business/why-cbs-podcast-professor-sandra-matz

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