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Global Content Marketing Strategy - Rebecca Lieb

1,940 views · Published 15 March 2018 · 16:52 · Indexed 21 September 2026

Channel: Content Marketing Institute · 2018 · Education

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Scaling a content marketing strategy to go beyond borders is fraught with complications.  But getting a global content strategy right means all around better marketing, smoother collaboration and significant efficiencies of scale and cost savings. In this clip from Content Marketing World 2017, Rebecca Lieb, analyst and advisor for Conglomotron, LLC., shares tips on creating content for diverse global markets.

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