Samsung Case Part 3: Market Leadership
4,740 views · Published 21 April 2010 · 13:42 · Indexed 25 September 2026
Channel: Columbia Business School · 2010 · Science & Technology
Reid Sullivan, senior vice president for Samsung Electronics, discusses Samsungs market strategy. He describes how Samsung's new 2View camera was successfully brought to market and transformed Samsung's position in the digital camera field. The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www.briteconference.com or http://www.globalbrands.org
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