Look Who it Was Random video

Eye Spy- To See, To Buy : DigInfo

651 views · Published 6 August 2007 · 1:16 · Indexed 20 September 2026

Channel: ikinamo · 2007 · Science & Technology

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DigInfo - http://movie.diginfo.tv

They say the eyes are the window to the soul but NTTLS has perhaps a more  profitable interpretation. 
The Feeling Catcher and the Weblyzer can be used to measure your interest in movies and web contents.
By taking a closer look at the movement of pupils, their speed and focal point, the system can calculate our interest in a movie or web page.
The Feeling Catcher examines your pupils as you watch a movie. It can capture 60 frames a second and display it alongside the movie for analysis.
The Weblyzer is used to measure your interest in web content. It can track and display the focal point of your eye as well as the cursors direction and speed. It then compares the cursors data alongside where and how intently you looked at a page to calculate your interest.

"As for movies, the camera measures the things that are interesting and attracts viewers for example certain products and/or cast members. The eye camera assesses which content is interesting and attractive by measuring the size of the viewers pupils. If the content is interesting, a viewers pupils expand and if it's not then they contract."

The data could be used to help publishers produce more engaging content.

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