Talent Innovation and the Performance Paradox
1,225 views · Published 9 April 2012 · 5:31 · Indexed 27 October 2026
Channel: Columbia Business School · 2012 · News & Politics
At the BRITE '12 conference, Cathy Benko, vice chairman and managing principal of brand at Deloitte, discusses how social, economic, demographic, and technological changes are irreversibly altering the workplace and the workforce. Borrowing from consumer product trends that move away from one-size-fits all products and services, she shares how talent innovation drives personal brands and increases employee commitment, ultimately improving business performance. The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. For more information, visit http://www.briteconference.com or http://www.globalbrands.org.
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