Carolyn Kim: Social Media & Credibility [Biola Digital 2014]
579 views · Published 29 July 2014 · 53:41 · Indexed 25 October 2026
Channel: Biola University · 2014 · Education
Professor Carolyn Kim discusses the importance of credibility to social media interaction. She explains that credibility is developed as brands meet their audiences with authenticity. Professor Kim emphasizes the fact that online audiences are primarily seeking personal engagement and conversation.
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