A Better Choosing Experience
234 views · Published 27 November 2012 · 30:08 · Indexed 8 November 2026
Channel: Columbia Business School · 2012 · Education
In this 30-minute webinar, Professor Sheena Iyengar, a contributing faculty member of Columbia Business School's Advanced Management Program, discusses the role choice plays in consumer marketing, what marketers should offer when consumers are overwhelmed with options and four techniques on how to improve the choosing experience and choice outcomes. Find out more about this topic in the following Executive Education program at Columbia Business School: https://www8.gsb.columbia.edu/execed/program-pages/details/814/AMP?sourceid=youtube
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