Reworking Health: Contextualizing Science in Retail Settings
166 views · Published 24 October 2014 · 1:40 · Indexed 24 October 2026
Channel: Institute for the Future (IFTF) · 2014 · Nonprofits & Activism
http://www.iftf.org/reworkinghealth This video is from our 2013 Health Horizons Map of the Decade, Reworking Health: New Authorities in a Well-being Economy, which is a guide to the new tools and resources that can augment traditional health work—as well as the new health and well-being authorities that will emerge from unexpected places. In recent years, genetic testing companies such as 23andMe have been bypassing tradi- tional medical providers to bring advances in medical and biological sciences directly to consumers. With fewer requirements to prove efficacy, and more leeway to move beyond medical necessity, technology and apparel companies will launch consumer health products and new retail models focused on helping consumers understand the information generated from new health technologies and advances in biological science.
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