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How Multi-platform Gaming is Making Classic Franchises Accessible to Larger Audiences | Carlson CHOI

171 views · Published 14 August 2011 · 30:55 · Indexed 4 October 2026

Channel: GameDaily Connect · 2011 · People & Blogs

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Gone are the days when there was one console to rule them all. When releasing a single product on a single platform would reach the lion's share of gamers.

To reach today's gamers — and to allow those gamers to access their favorite gaming franchises anywhere, anytime — companies must publish compelling interactive content that spans multiple genres and demographics with titles and franchises that appear on both mobile and console platforms, including all major video game consoles, Apple iOS and Android products, PC and the Web.

This session will show how NAMCO BANDAI GAMES is at the vanguard of gaming across multiple multiplatform gaming, exploring the lessons it has learned and the insights it has gained in bringing a traditional gaming company into the new digital publishing environment.

The entirety of the current gaming roster from NAMCO BANDAI GAMES features titles that are accessible for almost anyone: families, children, mobile gamers, fitness enthusiasts, and hardcore gamers published across multiple platforms; with franchises like the enduring PAC-MAN seeing titles released in the past 12 months on the Nintendo Wii with PAC-MAN Party, on Xbox Live Arcade and PlayStation Network with PAC-MAN Championship DX, and on mobile phones and smart devices with PAC-MAN Kart Rally.

For slides visit: http://casualconnect.org/lectures/business/how-multi-platform-gaming-is-making-classic-franchises-accessible-to-larger-audiences-carlson-choi

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