Why Brand Strategy Matters
2,869 views 路 Published 11 June 2018 路 4:04 路 Indexed 23 October 2026
Channel: Flux Academy 路 2018 路 Education
馃挜 FREE Brand Design Workshop - Enroll here 馃憠 https://cutt.ly/0Ft6md9 Brand strategy helps the client to clarify who they are and what they stand for, so a clear brief can be generated for the creative team to work on. That way the designer's work can be judged according to the strategy rather based on "I like / don't like this". If you don't know what you're aiming for, how can you know if you've achieved good design work? - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
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