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Super League Jersey: Corporate Mix. Santander Team. Meet Louise Bracken Smith.

3,690 views · Published 11 September 2017 · 1:00 · Indexed 25 September 2026

Channel: supertri · 2017 · People & Blogs

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Louise Bracken Smith is the owner of Fairway Group and Bracken Rothwell. “So excited to be part of such an incredible event,” she said of being invited by Santander. She is also currently training for the ITU World Championship, representing Ireland in her age group. 



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Super League Triathlon continues to revolutionize the sport of triathlon with Corporate Mix: an opportunity for corporate participants to race against each other on the Super League Triathlon Championship course on the same weekend.

Adding the Corporate Mix to the Super League Triathlon festival line-up has allowed local community and businesses to be part of a major sporting event. For Super League Jersey on 23-24 September, Ravenscroft Group, First Names Group, and Santander International are some of the big names that have fielded multiple relay teams as official corporate package partners.

They will have Super League Triathlon swag, corporate branding across the front of their sponsored athletes’ racing uniforms, and unique corporate hospitality packages inclusive of special meet-and-greets with the pros. This makes the Corporate Mix a prime opportunity to reward employees, excite partners and attract new business opportunities.

Corporates have put together relay teams of two to six athletes with at least one swimmer, one cyclist, and one runner to race the Enduro format: swim-bike-run-swim-bike-run. Their sponsorship will also link one male and one female professional athlete from the Super League Triathlon championship line-up to the team. The team position on the Corporate Mix leaderboard will be determined by the total of their points from the relay team finish position plus the points from the sponsored athlete’s finish position. This adds another dimension to the professional racing because athletes are not just racing for themselves, but also their corporate teams!

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