John Gerzema: The Post-Crisis Consumer
1,790 views · Published 11 June 2010 · 4:57 · Indexed 23 September 2026
Channel: Columbia Business School · 2010 · Science & Technology
John Gerzema, chief insights officer at Y&R, offers his predictions on how post-crisis consumers will affect businesses and society at the BRITE '10 conference. Utilizing in part research from Y&R's BrandAsset Valuator, Gerzema sees a movement from mindless to mindful consumption. The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www.briteconference.com or http://www.globalbrands.org
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