How do you “Genetically Modify” Business to Change the World?
784 views · Published 7 December 2015 · 38:50 · Indexed 8 November 2026
Channel: Columbia Business School · 2015 · Education
“Entrepreneurs jump off the cliff and build their wings on the way down,” said Social Enterprise Conference Keynote Saskia Bruysten, co-founder of Yunus Social Business, as she described leaving a career in consulting at BCG to work in social enterprise. Her company, co-founded with Nobel Prize winner Muhammad Yunus, is a social accelerator that incubates and finances local entrepreneurs to build solutions from the ground up. Her work is a prime example of how to harness the power of business to produce and maximize social impact. With Saskia Bruysten, co-founder of Yunus Social Business, at the Tamer Center for Social Enterprise’s 2015 Social Enterprise Conference, September 25, 2015.
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