Video Games and Industrial Transformation: Rita McGrath
630 views · Published 22 March 2012 · 14:22 · Indexed 28 October 2026
Channel: Columbia Business School · 2012 · Gaming
The global video game industry is in the midst of a disruptive technological transformation. New business models arising from this transformation herald both the promise of significant growth for gaming and the stagnation of the industry's older models. At this event, "Video Games and the Shaping of Industrial Transformation: Square Enix," sponsored by the Center on Japanese Economy and Business at Columbia Business School, academics and industry practitioners discuss the sources of these changes to an industry in constant flux. In this video, Rita McGrath, associate professor at Columbia Business School, addresses students. To learn more about the Center for Japanese Economy and Business, please visit http://www.gsb.columbia.edu/cjeb
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