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Client Makes $100,000 Personal Branding Mistake?

671 views · Published 28 November 2018 · 9:04 · Indexed 14 October 2026

Channel: Loy Machedo · 2018 · Entertainment

A few many days ago a potential client called me up with an inquiry to help him revamp & rebrand his Business. And the stated goal was for in and around 5 years. So after checking the costs and effort involved, I told him that it would cost somewhere around $100,000. He listened, asked more questions and finally said goodbye. After this I didn't hear from him. But since he added me on Facebook - I assumed he would get in touch with me sooner or later.
One fine day I started to notice announcements on my feed from his side. At first it was a logo, then it was a new tag line, then it was a new Facebook cover page, then it was a new video, then it was new updates, finally he came out with a trailer, new website and official declaration that he had officially rebranded his business. And for good measure - he even created a Facebook business page and community page.
Now I watched all this. Kept silent. And then wondered what was next.
Well - nothing happened.
Well - so what was wrong?
In this video I share the mistake that he made when he assumed what Personal Branding or Business Branding was all about.

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