Using New Media Platforms to Engage TV Audiences
472 views · Published 16 February 2011 · 9:15 · Indexed 14 November 2026
Channel: Columbia Business School · 2011 · People & Blogs
Lisa Hsia EMBA '09, senior vice president of Bravo Digital Media, talks about her role in developing and delivering on the networked interactions of Bravo's audience, for example, growing Bravo's viewing audience through the excitement of real-time "talk bubble" chats occurring simultaneously with the shows' celebrities. This is part one of five of the SobelMedia-BRITE panel event, "The Network Is Your Customer," hosted by David Rogers, executive director of the Center on Global Brand Leadership at Columbia Business School. globalbrands.org sobelmedia.com
More from this channel
-
1:14
Entrepreneurship in Africa Master Class: The Team Prepares for its Final Meeting
-
2:26
Entrepreneurship in Africa Master Class: Tour of the Peacock Expansion
-
1:40
Entrepreneurship in Africa Master Class: The Team Discusses its Final Recommendations
-
1:37
Entrepreneurship in Africa Master Class: The Team Reflects on its Project
-
2:57
Eugene M. Lang Entrepreneurship Center: Everything to Offer an Entrepreneur
-
6:46
Silfen Leadership Series: Anne Mulcahy, Chair and CEO of Xerox, Part 4
-
1:49
GE -- Innovation at Work
-
1:12
BRITE Jury Award for Big Thinker