KAMCO 'Journey - Funds' TV Commercial 2007

441 views · Published 31 August 2008 · 0:13 · Indexed 20 September 2026

Channel: Caviar Creative · 2008 · Film & Animation

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The campaign is an allegory that draws Comparison between investment management and sailing, in that they both require guidance, forecasting, the ability to weather  the changes and currents. The master commercial introduces  the concept, while the tacticals  draw on the concept to continue and strengthen the allegory .

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