Applicaster Innovation Seminar - MIPCube 2012
1,271 views · Published 30 March 2012 · 29:37 · Indexed 21 September 2026
Channel: mipmarkets · 2012 · Entertainment
Speaker: Jonathan Laor, CEO, Applicaster Applicaster has been empowering world-leading formats and cutting-edge broadcasters for the past 3 years, marching them into the post-PC era of cross media. Cross media is not about broadcasting on all screens. It's about utilizing different screens at different times and locations to create 'content-craze' - exciting consumers, holding their attention longer, creating social hype and ultimately becoming more profitable. Only a few formats have mastered the new concepts (like The Big Brother by Endemol and The Voice by Talpa) and have made the leap past the 'digital divide'. This session will examine best practices and discuss the framework needed to push commercial broadcasting and TV programming into cross media today.
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