Look Who it Was Random video

Mark Murphy on Why You Need to Create “H.A.R.D.” Goals Instead of “S.M.A.R.T.” Goals

2,560 views · Published 4 May 2018 · 1:23:04 · Indexed 29 October 2026

Channel: Muscle for Life with Mike Matthews · 2018 · Education

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In this episode, I interview Mark Murphy, who is the founder and CEO of Leadership IQ, a leadership training services provider and the author of Hard Goals. 

Mark and his team have worked with companies like Microsoft, IBM, Mastercard, and other industry giants, and in this interview, we dive deep into what he has discovered about effective goal setting, including... 

-Why setting goals that are specific, measurable, attainable, relevant, and timely (“S.M.A.R.T.”) isn’t enough, and what you should do instead.

-What people who have a hard time “finding their passion” should do to get motivated.

-How to increase your sense of urgency to do the things you know you should be doing.

-And more... 

5:00 - What are hard goals versus smart goals? 

32:15 - What is your advice for people who have a hard time finding passion driven goals? 

40:08 - How do we get better at avoiding procrastination? 

46:52 - Why do people misjudge their future needs? 

55:08 - How important is a sense of urgency for achieving goals? 

1:02:38 - What are some ways people can increase their sense of urgency? 

1:09:21 - How does minimizing costs increase sense of urgency? 

1:14:21 - How do schools fail to educate their students on independent thinking? 

1:18:09 - Where can people follow you and find your work? 

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