The Secrets of Cross-platform Development in a Mobile World | Tiffany KWONG
151 views · Published 8 September 2014 · 23:53 · Indexed 12 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: https://www.dropbox.com/s/vfs0dv5liwmfcl8/Tiffany_Kwong_CCUSA_2014.pptx Delivered at Casual Connect USA, July 2014 Everyone from game developers to ad networks are adopting a mobile-first mentality. Emphasizing mobile doesn't mean neglecting other platforms -- there are significant benefits to cross-platform development, especially on Facebook. As the platform provider for monetization on Facebook with a robust mobile business, TrialPay is in a unique position to offer learnings about building games and apps for both platforms. Facebook has strong benefits as a development platform: there's no need to wait for store updates, there are no device issues, and the user acquisition market is less competitive. TrialPay will take you through the tools, tips, and tricks that will deliver Facebook and mobile success, with special emphasis on the strategies of top developers like King, Kabam, and Wooga who have a thriving presence on Facebook as well as mobile.
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