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Real Estate Agent Marketing: How To Use Credit Improvement To Bring Value To Your Clients

591 views · Published 9 May 2016 · 57:45 · Indexed 23 October 2026

Channel: Real Estate Uncensored · 2016 · Entertainment

Top mortgage pro and credit expert Alisa Glutz shares how credit improvement can help you bring more buyers into your pipeline, provide valuable information to your database, and ultimately close more deals.

Takeaways + Tactics

Credit score tips are a great way to keep in touch with your database with information that’s genuinely helpful and useful

Develop a pipeline of buyers - don’t focus just on immediate business

Credit scores are based on the last 24 months of reporting - not your entire history

There are a lot of people who may be back in the marketplace and they might be eligible [for a loan] but in their mind they’re thinking they’re not. -Alisa Glutz

Everyone wants to raise their credit score but few understand how. The more you learn, the more you can share with your database and future clients to help them prepare to buy a home. It also gives you a unique advantage in the marketplace where consumers want unique, helpful information. Providing that information and guiding clients to better financial decisions will help you become their trusted advisor.

Show Highlights

4:55 Question: How to do live walk through video for out-of-state buyers
14:00 Misconceptions about credit and the 24 month rule for credit score - why Realtors are missing out on getting buyers in their pipeline by not understanding credit or having a mortgage pro who can help clients improve their score
18:15 How to use credit cards to “drown out the bad with good” and improve your score
20:01 One cool trick to massively improve your credit score even if your credit cards are maxed out
25:00 How Alisa uses Color My Credit to stay in front of her database and pipeline of future clients giving tips on how to improve their credit
29:30 How Alisa developed the concepts of Color My Credit
33:50 Why paying off older bills may HURT your credit
36:35 How one client boosted her credit score by 40 points simply by purchasing a small item on a credit card
41:30 If you know how to color, you know how to improve your credit
43:00 Alisa’s background in comedy and becoming a producer for Politically Incorrect w/Bill Mahr

Guest Bio

Alisa Glutz is a top mortgage lender and leader of the Glutz Group at Cherry Creek Mortgage in Scottsdale AZ. Alisa is currently working on a book and educational company called Color My Credit to educate mortgage pros, real estate pros and the general public about how to improve their credit score. Connect with Alisa on Facebook at https://www.facebook.com/colormycredit and send referrals to her in Scottsdale via email: [email protected].

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Real Estate Agent Marketing: How To Use Credit Improvement To Bring Value To Your Clients

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