Analysis of the Asian Mobile Market and What It Takes to Succeed on Android | Choy WAI CHEONG

263 views · Published 11 June 2014 · 15:41 · Indexed 4 November 2026

Channel: GameDaily Connect · 2014 · Gaming

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For more information regarding this presentation, please email choy_waicheong[at]metaps.com

Delivered at Casual Connect Asia, May 2014

Choy Wai Cheong will discuss the current state of the Android market throughout Asia, highlighting what changes we have seen in the past 6-12 months. He will analyze the market on both a macro- and micro-scale, reviewing the sales and growth of the region as a whole, and will also identify which marketing methods are successful in specific regions and why. Finally, Choy will present regional case studies to demonstrate how to effectively market your app and pinpoint particular market differences within the region.

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