Why Art Matters in Mobile and Casual Games | James ZHANG
827 views · Published 8 September 2014 · 25:49 · Indexed 25 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides:https://www.dropbox.com/s/pc7169gvp9fherf/James_Zhang_CCUSA_2014.pdf Delivered at Casual Connect USA, July 2014 Concept Art House has delivered art into 15 of the all time top 30 social and mobile games. In this talk, James Zhang, CEO of Concept Art House and a leading videogame art director, will explain how art can directly impact user acquisition, user retention and monetization. Specific before and after examples will be used to show how games were taken to a higher level of monetization by selective improvement in art assets, UI and by improvements to the overall look and feel of well known games. A must for any developer who has a game that could be reinvigorated, reskinned or relaunched.
More from this channel
-
30:55
How Multi-platform Gaming is Making Classic Franchises Accessible to Larger Audiences | Carlson CHOI
-
50:50
You're Doing It Wrong: Game Devs vs Game Journos | Russ Pitts, James Portnow, Wendy Despain
-
50:13
In Search of Game Criticism | Daniel Cook, Robert Chipman
-
24:30
Aggressively Compatible Android Games | Dan GALPIN
-
15:32
Case Studies: Winning in Social Mobile | Thomas CHUNG
-
18:44
Make a Rockstar App -- Get Groupies! | Adam BOYDEN
-
29:41
No Fear! How to Embrace and Attack Change in the Industry | Matt HULETT
-
57:36
DIY: Indie Game Dev from Napkin to Profitability | Mark BAXTER