What "Social" Means to Big Casinos | Melissa BLAU
197 views · Published 20 August 2013 · 27:24 · Indexed 30 October 2026
Channel: GameDaily Connect · 2013 · Gaming
Why do big online and land-based casinos care about social games, of all things? Social games seem like "big business" to those of us in the industry, but compared with the global gambling industry, our whole industry barely covers the cost of one new resort. To understand the answer to this question, you must take a step back and look at what social networking generally means to the big casino operators and then put social gaming in this context. Melissa Blau, Principal for iGaming and Finance Editor for iGaming Business Magazine, works closely with many of those big operators and understands why they see social networking as a huge opportunity. Join Melissa as she explains it to the rest of us! Delivered at Casual Connect USA, July 2013 Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Melissa_Blau_CCUSA_2013.pptx
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