The Hidden Metrics that Hurt Your Bottom Line | PANEL

165 views · Published 13 July 2018 · 37:39 · Indexed 23 September 2026

Channel: GameDaily Connect · 2018 · Gaming

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Delivered at Casual Connect Europe 2018. When looking at revenue & retention metrics it's important to look at the full picture and understand the issues that drove away some of your users. It's easy to ignore the financial impact of those issues such as crashes, freezes, inappropriate ads and competitors ads when assessing your partners since more often than not the visibility on those metrics is lacking. In this panel, top publishers will share real stories & best practices on how uncovering these hidden metrics helped them improve retention & revenue.

Cem Ocalan, Head of Product, Gram Games
Jan Pollack, Senior Ad Monetization Manager, Wooga
Dave Yonamine, Chairman, MobilityWare
MODERATOR: Ayala Rudoy, Director of Strategic Customers, SafeDK

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