OMG! We Co-Produced a Mid-Core Global Hit with Casual Fans | Jung SUH
164 views · Published 22 August 2014 · 24:43 · Indexed 23 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Interview with Jung Suh: http://gamesauce.org/news/2014/08/07/jung-suh-performing-at-your-peak-casual-connect-video/ Delivered at Casual Connect USA, July 2014 OMG:TD!, a mid-core tower defense game co-developed by Beijing-based Yodo1, recently reached over 2.5 million users, becoming an international crossover hit. With cartoonish graphics and zany humor, the game has attracted a large playerbase of casual players, including females. This post-mortem will delve into the takeaways of how we sustained growth and usage, while also driving monetization long after its December 2013 launch.
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