The First Purchase: Executing a Critical Step in the Free 2 Play Lifecycle | Honor GUNDAY
246 views · Published 10 March 2014 · 23:26 · Indexed 24 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: https://www.dropbox.com/s/y3khutvw3merz9b/Honor_Gunday_CCEurope_2014.pptx Unlocking the monetary potential of your free-to-play game starts by converting free customers to paying customers, and that means that fragile moment engagement exceeds frugality is of critical importance to anyone running such a service. The concept is obvious, but like "buy low, sell high" in the investment world, successful execution of the concept can be anything but intuitive. In fact, the "logical" approach in this case can yield the worst results. Join Honor Gunday, CEO of Paymentwall, while he discusses the fine art and exact science of turning players into payers. Delivered at Casual Connect Europe, February 2014
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