Programmatic Native Advertising - Dan Martin ( Triple Lift )
1,061 views · Published 6 February 2015 · 9:22 · Indexed 25 September 2026
Channel: Digiday · 2015 · People & Blogs
Programmatic Native Advertising - Dan Martin ( Triple Lift ) What is programmatic ad buying? “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically. For more information on programmatic: http://digiday.com/platforms/what-is-programmatic-advertising/
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