Turning Your Players into Collectors | Derrick MORTON
824 views · Published 19 August 2012 · 23:49 · Indexed 27 October 2026
Channel: GameDaily Connect · 2012 · Gaming
Digital goods and virtual currencies are now the defacto business model for most of the worlds most successful games. FlowPlay has taken this a step further by creating the concept of digital collectibles -- virtual items that are one part cosmetic, one part game play advantage and one part financial investment for the player. Derrick Morton, FlowPlay's CEO, will take you through their business to demonstrate what drives the sales of these items and how they created a multimillion dollar business around them. Delivered at Casual Connect Seattle, July 2012. Download Slides: http://casualconnect.org/lectures/design/turning-your-players-into-collectors-derrick-morton
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